More than just green and fair fashion.
As consumer you have a choice and are able to make a difference. We believe most power is at the consumer. By purchasing fair and sustainable produced clothing, consumers help to make a step towards a better future.
Even today a large quantity of old cloths is still not re-used. It is not only a challenge but also a must to realize changes on this situation. For this reason we want to stimulate consumers to return their old clothing. Especially organic cotton which is only available at a small-scale compared to the enormous demand of cotton.
Collecting materials for recycling processes is already implemented for several consumer goods. Old cloths and textiles can be recycled, or even better, be upcycled as well. The product will be “crunched” and the fibres can be spun again into a recycled yarn. Within this recycle process we tremendously save on water, energy and CO2 emissions.
Sustainable changes and improvements need funding at long term. To express our help to people and planet we are funding several local projects in Cambodia, India and the Netherlands. These projects contribute both ecologically and socially to further sustainable improvements.
We believe in honest pricing instead of a short term discount approach. We think good behaviour needs to be rewarded and therefore offer a small refund to customers who return their used cloths.
New fabrics, clothing or textile can be produced from the recycled yarns. This "revive" process contributes to the increase of organic cotton in the clothing and textile industry, based on the cradle to cradle principle. Support to these projects offers people new future possibilities and revival of their own energy and respect.